Health & Wellness Trends

The Health & Wellness Industry is growing! Take a look at some of the trends highlighted in the 2022 Health & Wellness IBIS Report.

Adult women under 65

Emphasis on female health and beauty in society, women have long dominated the clientele of health and wellness spas.
52% of women tend to spend $80 or more on treatments, compared with 43.0% of men.

Adult men under 65

Males have become a target demographic for spas.
41% of spas are offering special prices & packages to men in an effort to cater to an untapped market. Increased offerings for services tailored specifically for males have boosted men’s comfort levels at spas.
The incorporation of spas into fitness facilities has aided growth in this market over the past five years, and adult men are now estimated to account for 33% of industry revenue.

Seniors

Growth in the number of senior citizens has outpaced some population growth, this segment has expanded over the past five years.
Senior citizens are a prime demographic for spas due to the high rate of health and medical issues in late age. Older consumers view spas as a way to mitigate and prevent health problems.
14% of spas offer special packages that cater specifically to seniors.

Teenagers and children

1 Many spas offer special pricing & packages to teens (29.0% of spas), children (12.0% of spas) and families (15.0% of spas).

INCOME & REVENUE

Spa operators will benefit from growth in per capita disposable income, fostering increased consumer spending on discretionary and luxury goods and services.
4 Estimates that the number of industry establishments has increased to 21,848 locations during the five-year period.
2 Revenue for medical spas and the number of medical spas in operation is expected to continue growing over the next five years.
Industry profit is expected to rise to 8.9% in 2027 with continued employment gains. As disposable income levels increase, consumers are more likely to spend more per visit.
High-traffic areas will generate a higher number of walk-in clients.
Spas that offer a wide range of services will develop a competitive edge because customers are more likely to purchase a wider variety of services if they are offered in the same location.
Operators are now likely going to compete based on precautionary safety measures to ensure the cleanliness of their facilities.
Spa-goers tend to be upper middle-class or wealthy. 52.1% of total revenue comes from consumers with incomes over $100,000. Individuals with incomes between $50,000 and $99,000 are estimated to account for 20.2% of total revenue.
Generating repeat clients and favorable feedback through word-of-mouth recommendations and online reviews is key to developing a steady revenue base.
The underlying drivers influencing demand for industry services will increase as the overall economy continues to rebound from the COVID-19 pandemic.

1 International Spa Association (ISPA) 2018

2 Consumer Expenditures Survey by the Bureau of Labor Statistics (BLS)

3 IBIS World