Resolutions for a More Profitable 2020
By Angela Rose for Creative Images Institute of Cosmetology
Every year, millions of people across the world resolve their plans for the New Year and all of the ways they plan to better themselves and the environment around them. However, the truth of it is, only about 9.2% of us make it past 10 days. 10 DAYS! Here, at Creative Images Institute of Cosmetology, we work with hundreds of students on a monthly basis who make a resolution to better themselves and their careers and we’re here to help them carry those out. The thing is, you don’t need a new year or a new decade to decide you want change for yourself and your family. It just takes one day of waking up and realizing you were meant for more.
Would you like this to be the year you truly excel in a beauty career you’re passionate about? We’ve pulled together a few resolutions to help you expand your client roster, develop your professional skills, increase your earnings, and make 2020 your best year in the beauty industry yet!
1. Work to Stay Up-to-date.
If you’re not keeping up with the latest trends in hair, nails, and makeup, you’re going to have a tough time satisfying savvy clients. Fortunately, it’s easy to acquaint yourself with the hottest craze thanks to social media platforms like Instagram and Facebook. Just follow celebrity hairstylists and makeup artists you admire as well as fashion and beauty brands and industry publications.
2. Book Your Attendance at a Beauty Show.
Every year, dozens of beauty shows are held around the nation. Whether you travel to Chicago for America’s Beauty Show this spring, check out a smaller local show in Cleveland or Indianapolis, or one of the industry’s biggest in New York or Los Angeles, you’re certain to leave inspired and with renewed passion for your profession.
3. Resolve to Brush Up on Your Skills.
Ohio requires cosmetologists to complete eight hours of applicable continuing education courses every two years for licensing purposes. However, if you want to excel as a hairstylist, esthetician, or nail technician, you should pursue opportunities to learn new skills regardless of requirements. Keep your eye on Creative Images Institute of Cosmetology’s event calendar for guest speakers, product demonstrations, and free CE courses throughout the year.
4. Resolve to Showcase Your Talent Online.
Whether you choose Facebook, Instagram, Twitter, or Pinterest, social media is a great way for beauty professionals to connect with potential clients. In addition to sharing before and after transformation photos, consider posting testimonials from happy clients, personal hair and makeup tips and tutorial videos, and current salon and spa specials.
5. Focus on Strengthening Your Client Relationships.
If you want to succeed as a nail technician, esthetician, or hairstylist, your business is going to need a healthy supply of repeat clients. This year, try to find ways to strengthen those relationships and ensure continued loyalty. This can be as simple as giving each client your undivided attention while she’s in your chair, making time for eye contact while you work, and remembering personal details about her life.
6. Push Yourself to Expand Your Hours.
Sure, work-life balance is important, and we shouldn’t spend every waking minute in the salon or spa. However, one of the quickest ways to increase your earnings in 2020 is to offer more appointment times. Whether you add an hour or two onto your busiest days, offer Sunday appointments, or just resolve to accommodate last-minute requests, you’ll see a bump in profits.
7. Resolve to Give Back to Your Community.
As American inspirational author Orison Swett Marden once wrote, “We must give more in order to get more. It is the generous giving of ourselves that produces the generous harvest.” Make time this year to organize a community charity event at your salon or spa, mentor a beauty school student, provide free services to the elderly or homeless, or volunteer with a local nonprofit. The act of giving is energizing, and you can use that energy to be more successful on the job.