Marketing your brand on Social Media is an easy way to reach, retain and gain clients! Follow these tips to grow your Social Media presence as a cosmetologist.
- Know your Target Audience
- Social media marketing is no longer about just trying to reach the largest group of potential consumers. Instead, it has become more targeted. Who is your market? What are their interests and challenges? The answers to these two questions will help you create content that will cut through the social noise and resonate with the people most likely to want your services.
- Choose your Social Media Platforms
- Instagram
- With its emphasis on visuals, Instagram is an essential social media tool for beauty industry professionals. While you can post the same types of content you share on Facebook, Instagram hashtags allow you improve your chances of being seen by consumers who are interested in your services and local to your area.
- Facebook
- You probably already have a Facebook profile for connecting with your friends and family. Now you need one for interacting with current and potential clients. If you haven’t already done so, set up a business profile and start posting hair and makeup tips and tricks, your thoughts on the latest season’s trends, before and after transformations, and testimonials from happy clients.
- Pinterest: Maybe while talking to your clients, you discover that they spend a lot of time on Pinterest, looking for inspiration before going to the salon. Well, that’s a great opportunity for you to create a Pinterest business page and share hair trends, hair inspiration, hair tutorials etc.
- TikTok: TikTok’s intelligent content discovery process allows users to discover fresh content based on their viewing preferences and habits, helping brands – big or small – achieve fast growth and maximum visibility. Showcase a day in the life of a cosmetologist, your hair transformation from start to finish, your nail art, tips and tricks and more to reach the ‘for you page’ of future clients and employers.
- Instagram
- Create a business page: This page should be different from your personal pages. Come up with a creative name that reflects YOU.
- On a business page, you can view statistics on your posts to see what’s working.
- Engage with your audience. Replying to questions and comments on your posts build a strong brand that clients can trust.
- Post your work: Before and after client photos are PERFECT for social media when it comes to gaining and retaining clients. Use your profile as your portfolio when applying to work in salons. This builds trust in your brand because everyone can see the quality of service you provide.
- Educate your audience: At home tips including affordable hair products, how to style hair at home, etc. gives your followers a more enriched experience viewing your page and gives you a broader range of content.
- Have a good communication strategy: Create an Instagram highlight with a booking information pack. In that highlight, you can write about your salon’s policy, your hygiene policy, your price list, opening hours, address, and appointment scheduling information.
- Captions and Hashtags
- Branded Hashtags: Promote your brand to an audience seeking out your type of content. These hashtags can be used to categorize your own content within our feed.
- Category Hashtags: Grow your reach by including the tags relevant to the content your audience is looking for.
- Consumer Hashtags: Grow your following and reach an audience looking to stay on top of the latest trends by including the top hair and beauty hashtags.
Check our our Instagram page for inspiration! Creative Images (@creativeimages.inst) • Instagram photos and videos
