Happy Client, Happy Life

Eight Ways to Keep Your Clients Happy

Hairstylist finishing curling her clients' hair. Client is smiling and happy.
A happy client leads to a repeat client.

Whether you’re a nail technician, esthetician, or hairstylist, a healthy roster of happy, repeat clients can make or break your business. Not only do regularly returning customers help you maintain a steady income, the effort expended to keep them satisfied is significantly less than the time and expense of marketing to replace them. If you want to ensure that valuable clients book services with you again and again, consider these suggestions to keep them happy.

Name is the Game

1. Remember your client’s name—and use it often. You may be the most talented artist at the salon, but if you treat your customers like nameless mannequins, they won’t be coming back. Greet each client by name and repeat it often while they’re in your chair. While you’re at it, take time after the appointment to jot down a few points about your client’s life that you can use in conversation on the next visit. A few things to note: job, family, health, hobbies, significant other, or travel plans.

Compliments are Key

2. Look for things you can compliment your client on. If your customer comes in with a healthy glow, comment on it. If her hair is thick, curly, exceptionally soft, or has a beautiful natural color, comment on it. Genuine compliments –of any kind– make clients feel seen and special. It also shows that you’re attentive and detail-oriented which are always a good sign of a cosmetologist.

No to the “No”

3. Avoid saying “no” to clients. Instead of telling a customer you won’t provide a certain service, don’t use certain products, or can’t reproduce a particular look, tell her what you can and will do. No one likes to be told they can’t have what they want, but most people are happy to learn about better alternatives.

Eye Contact

4. Make time for eye contact while you work. It’s easy to get caught up in the task at hand, but at least periodic eye contact with your client is necessary, especially if you have one who likes to converse while in your chair. This shows that you’re paying attention and actually listening to what he or she has to say. Don’t believe me? Check this out this article on 5 Reasons Why Eye Contact is Important.

One Task at a Time

5. Avoid multi-tasking. Don’t take phone calls, send texts, chat with other stylists or go on your lunch break. Yes, you read that right. Hair color takes awhile to process but instead of leaving your client to squeeze a meal in, use that time to catch up and really get to know them. This will also allow for you to keep a close eye on the treatment and ensure that they are not over-processing or having a skin reaction. The last thing you want is for your client to need you and you not be around for them. Focus your attention on your client and they’ll know you’re giving their service 100 percent.

Sharing is Caring

6. Share maintenance and styling tips. Whether your client is just getting a trim, her usual facial or manicure service, or going all in on a completely new style, don’t hesitate to share your knowledge! From the products you’re using to the best way to hold the curling iron, they’ll appreciate your tips for maintaining and replicating the results. This shows that you genuinely want your client to be happy both at the salon and at home which generates loyalty yet again. Treat your client like a friend and not a dollar amount.

Flexibility= Loyalty

7. Accommodate last-minute requests. It won’t always be possible, but if one of your repeat clients needs a last-minute appointment, squeezing him or her in for service is virtually guaranteed to generate customer loyalty. People don’t always remember what you did or what you said but they always remember how you make them feel.

Make Them Feel Special

8. Extend a special offer. If your salon or spa manager gives approval, consider extending occasional special offers to your best clients. Whether it’s a small percentage off, a complimentary add-on service or a free product after a certain number of visits, everyone loves a discount and evidence that you value their continued patronage.

By Angela Rose for Creative Images Institute of Cosmetology

Winter Beauty on a Budget

Keep Your Hair, Skin, and Nails Warm and Healthy This Winter With These Helpful Tips:

Winter is definitely here, and along with it, icy winds, freezing snows and thermostats set to high. The extreme temperature fluctuations most of us face daily as we navigate our way from home to school to office and home again are hard on our hair and skin. It can make it challenging to look our best, but with the holidays (and all the photo ops that come with them) right around the corner, we obviously want to appear fabulous, not frizzy and frazzled. And we want to do it without spending a bundle.

Fortunately, it’s possible to look and feel beautiful all season long without breaking your budget. We’ve put together a few expert tips to show you how.

A Strong Winter Hair Game

That warm blast of air coming from your home or office heating vent might feel good after your freezing commute, but it’s also drying out your hair and making it more prone to split ends and breakage. Experts suggest combating this seasonal increase in dryness in a number of ways:

* Shampoo less frequently to avoid stripping away healthy natural oils. With the right tools, including dry shampoo and cute hair accessories, you may be able to stretch your time between washes by several days. Ask a Creative Images Institute hairstylist to help you develop a strategy.

* Once a week, hydrate your hair overnight with a moisturizing oil or serum.

* Never skip conditioner after shampooing and use a leave-in product to extend hydration and guard against static. While you’re at it, line your course-fabric winter hats with silk or satin fabric to reduce split ends and breakage. You can often find inexpensive vintage silk scarves at thrift stores.

* Keep up with those trims. You might be tempted to just let your hair grow all winter long, but having it trimmed regularly to remove dry, brittle ends will help reduce breakage and keep your style looking beautiful and healthy. Schedule an appointment with a Creative Images Institute hairstylist and you’ll save a bundle off of regular salon prices.

Radiant Winter-Proof Skin

Remember those temperature extremes and dry air we mentioned earlier? Well, they also tend to wreak havoc on skin if you don’t guard against them. From chapped lips and ragged cuticles to overall dullness, experts suggest protecting and perfecting cold-weather skin in a number of ways:

* Cracked, dry lips are a common winter ailment. Keep them baby soft with regular exfoliation. It’s as easy as massaging a generous coat of honey or balm into your lips with a super-soft toothbrush, then wiping away the excess and flakes with a tissue.

* Swap out your light summer moisturizer for a richer product. Avoid petroleum-based varieties as they’re more likely to dry out delicate facial skin and instead choose an oil-based solution for lasting hydration. While you’re at it, treat your face to an intensive hydrating mask twice a week. It’s easy (and inexpensive) to whip one up at home using ingredients such as yogurt, avocado, honey, aloe and almond oil.

* While it’s easy to remember to exfoliate in the summer when you’re naturally showing more skin, it’s just as important during the winter months. Keep a sugar or salt scrub in the shower and give your body a thorough buffing once or twice a week. Even better, visit the Creative Images Institute spa for an aromatherapy body scrub treatment at a budget-friendly price.

* Dry, ragged cuticles can lead to painful hangnails. Keep them moisturized by massaging in hand cream or even inexpensive Shea butter every time you wash your hands. This will also keep your hands soft and hydrated as well as encourage nail growth.

Whether you want to freshen dull winter hair with a new color, nourish and brighten skin with a facial, or get your hands holiday party ready with a fun manicure, the artists at Creative Images Institute of Cosmetology are ready to help. Give one of our conveniently located campuses a call today and enjoy luxury service at a bargain price.

By Angela Rose for Creative Images Institute of Cosmetology