Our Blog
The Positives of the Pause
Looking on the Bright Side: The Positives of the Great Pause of 2020 As leaders around the globe scrambled to slow the spread of COVID-19, the novel coronavirus first discovered in China in December of last year, the world economy ground to an immediate pause. While virtually shutting down entire countries may have saved millions […]
Learning to Accept Reality
With Disease Comes Disaster: How to Accept That This is Our New Reality Okay, guys… this post is going to be a little bit different than what you’re probably used to reading on here. This post is going to be very harsh and very real because the truth of the matter is, this virus is […]
Surviving the Shutdown
How Not to Shutdown During the Shutdown. COVID-19 (coronavirus) is something that none of us ever saw coming and even worse, something that none of us were prepared for. Even though our country had a couple of weeks to plan and man our stations after the initial leak in China, no time would have been […]
COVID-19: The Goliath to Our David
COVID-19 Will Not be the End of the Salon Industry To say the past month has been anything but chaotic would be an understatement. From the federal government’s social distancing guidelines to stay-at-home orders enacted by local and state governments, businesses—including salon and spas—have had to adapt quickly to a continually evolving situation and, in […]
COVID-19 Update
COVID-19: Your Health and Safety is Important to Us Ohio’s bars and restaurants are closed to in-house patrons. Our state’s K-12 schools are closed to students and staff. Mass gatherings of 50 or more Ohioans are banned. To say that our world feels uncertain right now would be an understatement, but we take comfort in […]
Social Media Mandates
Five New Social Media Best Practices for Salon and Spa Promotion By Angela Rose for Creative Images Institute of Cosmetology What do most of your salon or spa’s clients and potential clients have in common? The answer is social media. According to Smart Insights, an educational platform for marketers, there are now 3.484 billion active […]
Will I Be My Valentine?
7 Ways to be Your Own Valentine By Angela Rose for Creative Images Institute of Cosmetology February 14 is rapidly approaching and you’ve likely been working your way through a lengthy mental to-do list: Buy Valentine’s cards for kids’ school exchange Pick up Galentine’s gifts for besties Find something sweet for significant other Get Valentine’s-themed […]
Resolve to Solve
Resolutions for a More Profitable 2020 By Angela Rose for Creative Images Institute of Cosmetology Every year, millions of people across the world resolve their plans for the New Year and all of the ways they plan to better themselves and the environment around them. However, the truth of it is, only about 9.2% of […]
Sleigh the Holidays
Making the Most of the Holidays at Your Salon or Spa The holiday season is a joyous time, but it can also be a high stress one. Whether you’re running a small salon or a large spa, these suggestions will help you boost festive feelings for the holidays as well as profits. All while keeping […]
Putting the Thanks in Thanksgiving
New Traditions for Your Family’s Thanksgiving Celebration The Macy’s Thanksgiving Day Parade, turkey and stuffing, pumpkin pie and football games… there are many things to love about Thanksgiving. But it’s more than just another occasion on which to share a big meal and cheer on our favorite teams. In fact, it’s perhaps the only opportunity […]
