Top Emerging Beauty Market Trends You Want to be Onboard For
Even during the midst of the pandemic last year, the beauty industry still brought in a whopping $50 billion in the U.S. alone! Even with beauty establishments being temporarily shut down and some even going out of business indefinitely, that type of revenue shows that this industry is not going anywhere. As we’ve seen, beauty trends are constantly changing, as are the way we market them. In our last article, we talked about a few of the most important characteristics needed in order to become successful in this industry; strategically targeting your market being one of them. Here are the the top 3 emerging beauty market trends that could change your business!
Going Au Naturel
Gone are the days of thick eyeliner, multi-layered filters, and photoshop. Instead, the latest beauty trends have people and brands turning towards their genuine, authentic selves. People are being taught to celebrate their wrinkles and natural skin tone instead of covering it up with heavy makeup and photo modification. People are now celebrating their bodies learning to be comfortable in the skin their in instead of shaming themselves (and others) for not fitting the societal mold. Overall, when sharing the work you’ve done, try and set up a more casual, neutral background– one that gives off an “at home” vibe versus an expensive photography set. Focus on creating looks that follow the no-makeup makeup; bare minimum makeup that highlights your best features without hiding the rest. Lastly, leave the filters out of it. Be proud of what you’ve created!
One of the main reasons that the beauty industry has seen such a steady, healthy bump in sales and engagement is partially due to the influx of social media influencers. Celebrities like Kim Kardashian, Demi Lovato, and Jennifer Aniston are all known for using their platform power to boost makeup and skin care brands. Whether it’s through a sponsored photo, tutorials, or beauty tips, these celebrities can reach millions of people in the matter of seconds that brands otherwise may not have direct access to. It’s win-win-win for everyone! Now, we’re not saying you need to become a social media influencer to become successful or even pay a social media influencer to sponsor your brand. However, consider giving a few of them a follow. Look at their content tone and delivery style and mimic that when it comes to promoting yourself and your services.
Celebrating Clean, Organic Products
As we move forward, multiple industries are already making the stride towards more sustainable, eco-conscious products and the beauty industry is no exception. Between packaging, the production processes, and the products themselves, brands are taking on the responsibility of manufacturing goods that don’t only help their financial impact, but also their environmental impact. Some companies are taking the approach of making clean, simple products (Honest Beauty) while others are working towards making sustainable products that support the greater good (Public Goods). Try and focus your brand on clean, honest ingredients and promote from there. Products that include recognizable ingredients always win over the customers as it creates that sense that it was made in-store versus in a laboratory. If you’re up for it, even consider making DIY products from ingredients found in your fridge and pantry. This way, you can encourage clients to make their own at home, which instills trust in your brand and trust is not something you can buy.
Whichever brand and services you promote, try and find a way to incorporate at least one of these trends into your marketing arsenal. We agree marketing can be tricky, especially in an industry where the trends are constantly changing, but that’s okay because as beauticians, our greatest strength is adaptability. Here at Creative Images, we encourage that. Each of our artists come into our programs with a different background and with a different set of goals. Instead of telling them what each of them needs to do and where to step, we encourage them to take what we teach them and put their own spin on it. Make their own decisions and apply to where they see the most beneficial. If you’re curious about this industry and where all it can take you, check us out. We won’t tell you where to go, but we’ll give you what you need to help get you there. The rest is up to you.