Social Media- Top 5 Do’s and Don’ts

How to keep your profiles appropriate and your employers happy.

By Angela Rose for Creative Images Institute of Cosmetology

By nature, most successful beauty industry professionals are sociable and engaging. They enjoy interacting with others and spend many hours each day learning about their clients’ lives and sharing stories of their own while providing services, whether they’re cosmetologists, nail technicians or skin care professionals. As a result, the use of social media also comes naturally–sometimes a little too much so. While Facebook, Instagram and Twitter can be valuable tools for building your brand and a thriving clientele when used correctly, public posts and tweets that lack an adequate level of professionalism can actually damage your career.

At a time when 81% of the U.S. population has at least one social media profile, 70% of employers are using social media to screen job applicants, and 18% of consumers consider social media presence when choosing a salon, it can make sense to spend some time cleaning up your online appearance. Do so before you finish your beauty school program, and you’ll be ready to job search with confidence.  What should you delete (and carefully avoid sharing in the future)?

Start with the following:

Provocative content – In CareerBuilder’s survey of employers, 39% said they rejected candidates because of provocative photos, videos or information shared on a social media profile. Keep in mind that ‘provocative’ doesn’t just mean sexual in nature. Provocative content may include any post or tweet intended to cause annoyance, anger or other negative reactions, so you might want to remove overtly political posts as well as bikini photos from your public timeline.

Content related to drinking or drug use – Thirty-eight percent of the employers CareerBuilder surveyed had rejected job seekers because of social media content related to alcohol or drugs. While there’s nothing wrong with posting about attending happy hour with a few friends or tweeting about the wine you’re enjoying at a local gallery opening, just do so responsibly.

Discriminatory comments – Negative posts about race, gender or religion caused 32% of the surveyed employers to reject job candidates. Any social media content that suggests you’re less than inclusive of any type of client is a surefire way to limit job prospects. This also brings about the potential of unintentionally turning clients away.

Bad-mouthing previous employers or fellow employees – While the salon industry has a reputation for drama (just think Beauty Shop or TNT’s Claws, for example), savvy real-world business owners are never eager to hire troublemakers. Remove these types of posts and tweets from your profiles immediately and, in the future, air your grievances in person to a sympathetic friend.

Proof that you’ve lied about your qualifications- When surveying employers, CareerBuilder found that 61% review job applicants’ social media profiles in search of information that supports their qualifications. However, 27% have rejected candidates when they actually found proof to the contrary. If you’re attending Creative Images Institute of Cosmetology, you’re learning everything you need to know to be successful in your first cosmetology, nail tech or skin care jobs. Posts about your classes and experiences at school can show potential employers that you’re enthusiastic about your future.

While there are plenty of potential career landmines to avoid when using social media, a professional online persona can actually increase your chances of securing a salon or spa job as well as attract more clientele for your services. If you don’t want to alter the way you engage in your personal life on social media, you may find it easier to set up separate professional Facebook, Instagram and/or Twitter accounts and adjust the privacy settings on your personal profiles accordingly.

In CareerBuilder’s survey, 44% of employers said they had found content on social networking sites that actually caused them to hire the candidate. The primary reasons they did so? Posts that illustrated great communication skills (37%), a professional image (36%) and creativity (35%)—all things Creative Images Institute of Cosmetology graduates are certain to possess.

Stylist Survival Guide: Prom & Wedding Season

Stylist Survival Guide: Spring is FINALLY here! That means it’s time for us to bust out the tank tops and jean shorts and really start working on getting ready for that summer vacation. That also means that your chair is about to be filled with soon to be brides and local prom goers. For many new professionals, and even some salon veterans, this time of year can be unbelievably hectic and stressful. Between bridezillas coming in with their bridal back-up party trying to get ready for the big day and young teenagers doing some last minute running around before their senior prom with their entourage of classmates; things can get crazy!

On the upside, with effort comes reward. In order to prepare yourself mentally and physically during this spring season, follow these tips on how to tackle the obstacles that lie ahead.

Tip One: Get Organized Mentally and Physically.

The simplicity of organization is beautiful. Create a calendar and stick to it! Not only does it put your mind at ease knowing what is on your plate for the day, but it also allows you to plan accordingly and avoid any surprises. Knowing what clients you’re going to be helping and if you have any down time will allow you to be as productive as possible. If you just finished a client and you know you have a prom up-do for your next appointment, use whatever down time you have and get prepared! Get all of your supplies in order and lay out all of the tools you may be using. Not only will you save time for you and your client but you’re working more efficiently which will result in fewer mistakes.

Tip Two: Show Off Your Work

Though this time of year may be hectic, this time of year also allows for the most creativity! When it comes to special event hairstyles and makeup, most clients want something designed uniquely for them. Use this opportunity to express yourself and push your boundaries! Get a feel for what the client is looking for and incorporate that into your design. If you are relatively new to the industry, show the world what you got! Share all of your designs and masterpieces on your social media platforms and make sure you use your hashtags. With people now able to follow you through hashtags, this will help broaden your exposure and get your work out there for everyone to see! Make sure you provide your contact information either in your posts or in your bio so when people start to fall in love with your work, they can call to book an appointment with you!


Tip Three: Take Care of Yourself

With this season being mentally and physically exhausting, it’s important to replenish! Stylist Survival Guide Stock up on energy bars or quick, rejuvenating goodies that you can go to during your few minutes of down time. That way, in case you don’t have time for a full lunch break, you are still able to get the necessary nutrients to keep you rocking and on your feet. Make sure to drink plenty of water to keep your body and brain functioning at capacity. Even though most salons and spas have dress codes, make sure you’ve got the proper footwear and attire. On the days where you are booked open to close, you want to make sure you have on the shoes that won’t only get you through the day but will also keep you confident and comfortable. Also, don’t wear clothes that are too constricting or ill-fitting. You want to be focused on your client; not on how badly your feet hurt or how soon you can get home and change. Dress for success and you’ll come with the attitude to match because when you look good, you feel good!


Tip Four: Know Your Limits

Yes, we all want to make money and yes, most of us like a little bit of a challenge, but don’t over-exert yourself! If possible, make sure you have a little bit of time to yourself throughout your day; it’s good to take some mental and physical breathers every once in a while. Allow plenty of time for each client so you don’t find yourself rushing through services just to make sure you stay on time for your next appointment. Stylist Survival Guide Clients like to feel pampered and that they have your full attention. If you are rushing through a service, not cleaning your work station, or not holding genuine conversations, your clients will notice and that’s the last thing you want. Keep yourself busy but don’t keep yourself overwhelmed.


This time of year will be busy with all of the weddings and proms you come across, but that doesn’t mean it has to be stressful! Stylist Survival Guide This is an important time of year for your clients and you get to be a part of it! Don’t forget to just do a little prep work so you can reap the benefits and each spring season will be better than the last.



Dream Change? Career Change!

If you are tired of pounding the pavement looking for jobs only to keep coming up short, you are not alone. There are many people in the Dayton area who are unhappy with the job options they have available to them. The good news is that you can make a change, and it doesn’t have to take a long time to do it! Now may be the time for you to consider a career change to the beauty industry. The more you learn about what it is, the more you may love the way it sounds for your life.

Cosmetology is the field that deals with hair, skin, and nails. To have a career in cosmetology you essentially go to beauty school, such as Creative Images Institute of Cosmetology. According to the Bureau of Labor Statistics, the job outlook for those in cosmetology, including nail technicians, hair stylists, and skincare specialists, is growing faster than average.

Here are three programs to consider that will help get you into a whole new career change that offers stability and the ability to be creative:

  • Cosmetology. This career field puts you in a position to offer hair styling, which includes cutting, coloring, and other services, such as facials, makeup, and nail care. This program is 1500 hours and can be completed in as little as 11 months. Those with cosmetology training can work in salons, spas, and own their own business offering the services.
  • Nail technician. A nail technician, or manicurist, is someone who does nails for a living – manicures, pedicures, gel nails, polish and more. They may work in a salon or spa, or may provide some mobile services. Some nail technicians own their own company, while others rent a space inside a salon or work directly for the salon. The nail technician program is 200 hours and the advanced nail technician program is 300 hours. You could be graduated and entering your new career in as little as 8 weeks.
  • Advanced esthetics (skincare). This program is for those who want to focus on skin, including makeup, facials, relaxation massage, waxing, and more. Their role is to help make the skin more beautiful, healthy, and refreshed. Skincare specialists work in salons, spas, doctors’ offices, and even own their own businesses. This program is 900 hours, and can be completed in as little as 8 months.

Making a change to help secure your future and get a good career is easier than you may realize. One year from now, you can be well into your new career, established, and loving what you do. Opting to make the change now will put you on the path toward career success. Our training programs are available at both our North Dayton campus and our South Dayton campus, making it more convenient for our students. We also have a student salon and spa that is open to the public, so that our students can get real-world experience before they head toward their successful careers after finishing training.

Call us today to get the wheels in motion. Having a new career is all in your hands, and we are here to help you do it! Financial aid is available for those who quality, and we offer flexible programs so that it’s easier for people to attend.


6 Characteristics of those Who Make a Great Fit for Cosmetology Careers

There are people in every city around the country who work in the cosmetology field, including here in the Dayton area. At the Creative Images Institute of Cosmetology, we have trained thousands of people to work in the field. Our beauty school offers three different programs and we have two campuses in the Dayton area, making it flexible and convenient for those who are seeking a real career that can change their life.


If you have wondered if you are a good candidate for a field in cosmetology, you are not alone. Here are 6 characteristics that those in cosmetology often have:


  1. They enjoy working with hair, nails, and makeup. The field of cosmetology is about beauty, and specifically helping people to love their hair, skin, makeup, and nails.
  2. They like to interact with others. Some people like to hide away in a cubicle, but if you are a people person then you enjoy the social interaction. Those who have a career in cosmetology get to interact with people all day and help them, making a difference in their lives.
  3. Higher earnings potential. Those in the cosmetology field like that they are not usually bound to one hourly rate for their earnings. They can earn commissions and tips, and they also become their own boss, allowing for even higher earnings potential.
  4. Flexible schedules. Most people who work with hair, nails, skin, and makeup get to make up their own hours. This flexibility in their schedule allows them to better coordinate it around their child’s schedule or simply work the hours they prefer.
  5. Variety in duties. Cosmetologists, nail technicians, and estheticians enjoy a variety of duties. Each person they help is a chance to do something new, giving them a chance to change up their day and not get bored.
  6. Security and stability. One of the nice things that those in the cosmetology field have is that there are plenty of jobs. In fact, it is a field that is considered to be growing at a pace faster than others.


Most people who do hair, nails, makeup, or skincare for a living tend to build a steady clientele. They enjoy seeing these people every week or couple of months for their services, getting to know them, and helping to meet their needs. Cosmetology careers are very rewarding, offering people a chance to be their own boss and have a stable career.


In the Dayton area, we have helped many students to get started on their path of being a cosmetologist, nail technician, and esthetician. Our programs are flexible, with full and part time options, and we offer high quality instructors. When you graduate from our program, you can rest assured that you are well-prepared to enter the field, score a great position, and let your creativity get to work. Our beauty school also offers a student salon and spa that is open to the public where students provide services. Stop in and take a look around, or give us a call so that we can answer your questions and help you get started on your new and exciting career!

6 Things to Know About a Career in Cosmetology

If you live in the Dayton, Ohio area and are interested in beauty school, you are not alone. There are many people who consider cosmetology school in order to better their career position. Having a career in cosmetology provides you with a lot of opportunity, and the good news is that it is a field that is open to just about everyone.


At the Creative Images Institute of Cosmetology, we have helped many students on the path to a more rewarding career. Our cosmetology programs have been life-changing for our students, helping them to obtain great positions, earn a good living, and have a rewarding career that they love.


Here are 6 things to know about a career in cosmetology if you are considering one:


  • The field offers a lot of career opportunities, as well as the ability to be self-employed. If you have dreamed of owning your own business or being your own boss, this field will help you get there.
  • Hair salons and spas are open at all different times and days of the week, offering people a flexible schedule. This is great news for those who want to work their schedule around their children or other duties.
  • Whether you are styling hair or helping someone have a beautiful full set of nails, you can use your creative freedom to do it. Being creative is a big part of helping people find styles and looks that they love.
  • Many of the students who graduate from our programs didn’t know that they could finish something so rewarding. Finishing a program in cosmetology will help give you a great sense of accomplishment and boost your confidence.
  • Once you finish our beauty school program, you will no longer just be looking for any old job. You will have a career. You will be a professional who is able to find good positions within the field.
  • Many people feel held back by their current jobs or lack of opportunities. When you complete a beauty school program, you will feel you have the freedom you need in order to live a better quality of life.


At the Creative Images Institute of Cosmetology, we offer three programs to choose from. They include cosmetology, nail technician, and advanced esthetics (skincare). Depending on the one you choose, you can be finished and working in your chosen career field in as little as a couple of months. Plus, we offer financial aid for those who qualify.


Contact us today to take a tour of our facility or to get your questions answered. We have a North Dayton campus and a South Dayton campus, making our class locations and times convenient for those looking to change their life. We also have a student salon and spa that is open to the public, where we offer all types of services by our students. Stop in to check out what our students are capable of and see for yourself the high quality of instruction and wonderful atmosphere that we offer the Dayton area!

5 Reasons Students Choose Creative Images Institute of Cosmetology

If you are looking to attend beauty school in the Dayton area, you are not alone. Many people are seeking a great cosmetology program in the Dayton area, because the career field is growing. In fact, the Bureau of Labor Statistics reports that the job outlook for those in the cosmetology field is growing at a faster than average pace. At the Creative Images Institute of Cosmetology, we have helped countless students with their training to enter the field, and we look forward to helping many more.


It’s not always easy to decide where to go to get your cosmetology training so you can enter the field. But here are 5 reasons why students choose Creative Images Institute of Cosmetology:


  1. Career Placement: We are dedicated to preparing you for your career and equipping you with the technical and professional skills you’ll need to be successful in your career. We have a dedicated Career Placement Specialist that works with our students and graduates to have careers ready for you at graduation.
  2. Academic Reputation: For going on 25 years we have been the beauty school of choice for salons to hire from in the Dayton, Ohio area. Salons and spas prefer our graduates because they know we consistently give our students the training they need to be successful.
  3. The feedback we receive from our students and graduates is that we have great instructors. They are dedicated to their passion of helping students achieve their goals. They know how to help each student get the most out of their training and to be able to showcase their creativity.
  4. Our programs make it easier for those students who need flexibility. We offer programs that are full and part time, including evening programs. We also have two locations, one in North Dayton and one in South Dayton, to make it easier and more convenient for you.
  5. The overall atmosphere of our school is one of the main reasons people like you choose us. From having high quality instructors to a top-notch learning facility, we put our students first, offering them an ideal place to begin their new life-changing career.


In the Dayton area, our beauty school has helped thousands of people start a whole new career. They are able to find a job that they not only love, but that gives them the stability and flexibility that they need. Whether you want to be someone who is self-employed or who works for another salon or spa, our programs will equip you with the skills you need.


If you are looking for a career in the cosmetology field, contact us at the Creative Images Institute of Cosmetology. We offer a program for those looking for a career in cosmetology, nail technician, and esthetics (skin care). Take a tour of our facility to see what we have to offer. Better yet, stop into our salon and get a service by one of our students. Our salon and spa services include hair, nails, and spa options. Stopping in as a customer will give you a chance to see our students in action, and we feel you will be impressed!


Think you can’t afford career training? Think again!

There are many people in the Dayton, Ohio area who would love to have a new career. They are tired of the same old process of scoping out the help wanted ads only to find jobs that are low pay, offer horrible hours, and treat them as if they are a machine. They crave a career where they can use their creativity, feel good about what they are doing, and have the flexibility they want in their life. The good news is that you can have exactly that right here in the Dayton area!


Have you ever considered a career in the field of cosmetology? The cosmetology field is an exciting one, because it offers the ability to do a variety of things, all while giving you the creative freedom you want with the stability you need. You can choose to do hair, offering styling and coloring, or you can opt to do nails, helping people to have beautiful nails with great designs. You can also choose to focus on esthetics, opting to become a skin care specialist, who offers makeup services, facials, massage, and waxing services. There are options for every personality and career plan.


Many people who are interested in a cosmetology career in the Dayton area fear that they won’t be able to afford it. The good news is that most people absolutely can. There are financial planning options to assist with training, including:


  • Pell Grants. These are monies that are issued by the government that do not have to be paid back. Since this is “free” money towards your program, if you qualify, it can help you to reduce the program cost to make schooling affordable for you, making it possible for you to start your new career.
  • Deferred student loans. These are loans that are issued by the government that do have to be paid back, starting six months after you graduate. If you qualify for these loans they are a great help because they allow you to be working in your career when the payments are due. These loans also typically carry a low interest rate and a low monthly payment.


Financial aid services are available for those students who qualify and we can help you to complete your FAFSA (financial aid application). The important thing to know is that most likely you can afford to get the training you need to start a whole new career. There are options for most people so that they can get the help they need to afford career training.


Contact our office today to see what type of financial assistance you may qualify for. At the Creative Images Institute of Cosmetology, we have helped many people in the Dayton area to find a way to afford the training to get them started on a new career path. We can most likely help you too! Within months you can be on your way to career freedom, having the training and skills you need to give you security, peace of mind, and a career you love.

5 Reasons to Consider a Cosmetology Career

If you are looking for a career change or to establish a career, you can’t go wrong by considering all that the field of cosmetology has to offer. Throughout the Dayton, Ohio area you will find many hair salons, spas, and nail salons, which are all potential places for you to work once you finish your education in the field. And the good news is that training doesn’t take nearly as long as you probably think it does.


There are many reasons why so many people choose a career in the area of cosmetology, both in the Dayton area as well as in the rest of the country. According to the Bureau of Labor Statistics, it’s a field that has a job outlook that is growing at a faster than average pace. Here are 5 more reasons to consider a cosmetology career:


  1. Life changing. There’s a great sense of accomplishment in being able to have a career you love that helps you earn a living. By completing a cosmetology program, you will be more in control of your financial future, better able to get a good career, and you can do something you enjoy as you work.
  2. The cosmetology programs and the careers in the field are flexible. This provides people with the options they need to complete training and work in the field. Whether you want full time, part time, days or evenings, the options and flexibility are there.
  3. Short training program. Unlike going to college, the training programs in cosmetology don’t take years. In fact, you can become a nail technician in as little as two months, an esthetician in as little as 8 months, or a cosmetologist in only 11 months.
  4. Financial assistance. Financial aid is available and for those who qualify, this can be a great way to make your training affordable.
  5. Options for creativity. Being able to express your creativity is a great reason to go into the field of cosmetology. You can opt to do nails, style and color hair, or help people with their makeup (on and off stage). There are plenty of options to let your creativity flow.


At the Creative Images Institute of Cosmetology we have helped countless people to enter their careers as nail technicians, cosmetologists, and skin care professionals. We have program graduates who work all over the Dayton area and beyond. Our students gain valuable experience working in our student salon, providing services to the public, while they are completing their program. This helps them be ready to go out and offer their creative services to the world, one person at a time.


If you want a great career that will give you the flexibility and stability that you need, contact us for more information on our programs. With campuses in North Dayton and South Dayton, we can help put your career on the right path!

Different Types of Hair Extensions

If you are interested in wearing hair extensions, then there are plenty of things you can choose from. There are weft extensions that you can glue in, sew in or use as clip ins. There is also tape in hair extensions and ponytails that you can use to extend the length and thickness of your own ponytail. Whatever you decide to choose, there are a few things that you should consider before choosing a hair extension method.

Perez Hilton


First there are clip in extensions.

These are a great way o try out hair extensions without having to commit to them. Clip in extensions come pre-made, or you can also purchase regular wefts to create and customize your own. You part your hair from ear to ear and tie up the top part, then clip in the extensions to the hair on the bottom. A fun way to wear clip in extensions is to include them into your up do’s and buns. You can easily achieve this by clipping them in upside down so they don’t appear bulky and fake. Clip-ins can last as long as you want them to if you properly care for them.


Hair extensions

via GIPHY 

Next, there are glue-in, pre-bonded or keratin bonded hair extensions.

These extensions are attached to your hair through keratin bonds at the tip of the extension and are fused with a hot tool. These are a very popular choice for those looking to try hair extensions. These are very popular, but require a little more maintenance and salon appointments. If you want to glue in your extensions, then part your hair as you would for clipping in extensions. Apply a little bit of glue to the weft and press it into your scalp to adhere it to your head. Make sure you don’t get it on your real hair. If you are in a hurry, or would like to move faster, then take your blow dryer and on a low heat low blow setting dry where you applied the weft.

One of the most popular methods for hair extensions is the sew in.

Sew in extensions are best for those who have coarse, thick or curly hair. Your natural hair is sewn into a tightly braided section and then the extensions are sewn into the tightly braided section. This can last for about 6-8 weeks and is a great method for a protective style, or to try a hairstyle that you don’t want to commit to permanently.

sew-in extensions

Hello Amanda

The last method for hair extensions is tape extensions.

They are definitely not as popular as the other methods but is still very easy to use. If they are properly applied, then they will definitely look well and last. The hair is connected by bonds that your own hair is placed between. Your hair is then clamped around the strands. They last for a decent amount of time, but if your natural hair grows out very fast, then you will have to get them redone more frequently.

Here is a tutorial by Perfect Hair (a little outdated, but still great!) that explains a little more about tape extensions and how they are put in.

Hair extensions are a great way to wear your hair if you are need of some inspiration. They are a change to your hair that you don’t have to commit to and you can protect your hair while you experiment. Depending on your hair type and needs, there is definitely a method of hair extensions for you.

We do not offer hair extensions here at Creative Images, but if you need help styling or putting in your extensions for a wedding or for prom, we are always happy to help!! Schedule your appointment today!


North Dayton: 937-454-1200     South Dayton: 937-433-1944


Eyeliner Looks to Try Out

Eyeliner is one of those things that are constantly changing with the times. It can bring so much light and definition into the eyes. Eyeliner can also be used to change the shape of your eyes. This is one of the most personalized parts of makeup. The way that it turns out is completely up to you such as how thick it is and how bold it will look. One of the most timeless looks are the ones listed below.

basic eyeliner

Traditional Eyeliner

Traditional eyeliner, also known as kohl eyeliner has been around for centuries. It is the easiest to put on, being that you only have to control the thickness of the eyeliner. When I first started to wear makeup it was the first way that I wore my eyeliner. It can be achieved with any type of eyeliner such as a pencil eyeliner, gel eyeliner, and liquid eyeliner.

traditional eyeliner

Winged Eyeliner

Winged eyeliner is one of those things that take the time to learn how to do. Trying to perfect this particular style of eyeliner is a trial and error sort of thing. This within itself is an individualized process. The way that your winged eyeliner turns out in accordance with thickness and the angle of your wing is completely up to you. This look can be achieved with any type of eyeliner. However, I think pencil is the hardest to use so I suggest gel, cake or liquid eyeliner.

winged eyeliner

Double-Winged Eyeliner

Double-winged eyeliner is quickly becoming an it thing. It brings out the inner fairy with the fairy-like appearance. Winged eyeliner is a little it easier than traditional winged eyeliner due to the fact that if you go a little too high on the first one, the second one can even out the whole look. This look can be achieved with the same things as for traditional eyeliner such as the gel, cake, or liquid eyeliners.

If you are in need of some glamorous makeup for a special event, give us a call to schedule an appointment with one of our many talented students!